Is G-Worldwide hurting their artists by not collaborating with other musicians? Kiss Daniel and Sugarboy have not collaborated with any other Nigerian artist due to their label’s policy. Is this hurting them?
One of the greatest surprise in the Nigeria music industry in 2016 was the lack of any star feature on Kiss Daniel’s debut album “New Era.”
The full-length project which contained 20 tracks at its release, had only three songs on the project which featured vocals from a guest artist. That guest artist was Sugarboy, who is Kiss Daniel’s label mate, and the second artist on the books of G-Worldwide entertainment.
This was a surprise because of its abnormal nature. The creative department of music industry is partly run on collaborations between numerous artists looking to improve their standing, join fan bases, and provide leverage for songs to become commercially successful.
In this creative part, a collaboration provides dynamism to the music, and provides people with a combination of styles. Artists complement each other on guest spots, and create a fine blend of music which would sound novel and amazing. Thereby transmitting into sales and performance revenue.